Fat Snax is a Brooklyn-based keto snack brand that focuses on making and distributing low-carb snacks and food products. This includes products such as cookies, brownies, and similar items that accommodate the keto diet.
The company launched in 2017 after founder Jeff Frese spent a year developing recipes that don’t include any grains or added sugars.
The keto snacking company utilizes a direct-to-consumer strategy that has allowed them to connect with their customers and continue to develop their recipes to suit their needs. More recently, the company has set its focus on expanding its retail presence.
Now, the company’s products can be found at more than 4,000 retail locations nationwide, including major markets like Whole Foods, Kroger, H-E-B, and others. By the end of 2020, Fat Snax expects to be in over 6,000 retail locations.
Fat Snax Series A Led By BFG Partners and BIGR Ventures
Late April, Fat Snax announced the closing of a $5 million Series A funding. This funding round was led by BFG Partners and BIGR Ventures. With this influx of cash, Fat Snax expects to see significant growth in the coming months.
This outside investment will allow the startup to continue putting its products into more storefronts. In addition to pushing its existing products, the keto snack brand will also use this investment to support its new products, such as almond flour crackers.
Company founder Jeff Frese stated, “Leveraging this capital and these key partners allows us to increase distribution and launch new product lines,” he continued, “We are now in a strong position to support the accelerated growth that we’ve always envisioned.”
As keto and low-carb diets become more widespread, the startup and its investors anticipate significant lasting demand for the company’s niche food products.
BFG Vice President Tyler Morgan said, “Fat Snax is already a leader in the low-carb, low-sugar snacking space and we anticipate demand for these products will only continue to accelerate.”
Article By: Connor Beam