Rapid Nutrition, Plc (OTCQB: RPNRF) was founded in 2001 by Simon St. Ledger and his wife, Leisa, who is a former policer officer in Australia. According to the company’s history, Mr. St. Ledger founded Australia-based Rapid Nutrition after seeing the health and wellness supplement market was oversaturated with unnatural and non-organic ingredients. According to The Sydney Morning Herald, over 70% of Australian men were considered to be overweight or obese in 2018. Around 56% of Australian women fall into the “overweight or obese” category. To make matters worse, The Sydney Morning Herald found that over the past two decades, the number of people considered “severely obese” has nearly doubled to 9.4% of population. With Australia’s obesity problem continuing to grow, Simon saw the need to develop products to help Australians change their dietary habits for a healthier lifestyle. As a result, Simon and Leisa St. Ledger founded of the company and began product launch (Rapid Nutrition Products Page).
Rapid Nutrition is engaged as a natural healthcare and wellness company, which is focused on the research, development, and production of a wide range of life science products. “The Company’s core business is the creation of organic and natural scientific-based health food supplements and building them into recognized brands,” according to the company.
Brands:
The company currently has two main flagship brands: Leisa’s Secret and SystemLS
- Leisa’s Secret brand is focused around weight loss and consists of meal replacement shakes, energy tablets, weight loss tablets, and appetite suppressant powders.
- SystemLS brand is designed to help support weight loss and maintaining a “modern lifestyle.” The SystemLS brand consists of high protein shakes, high fiber bars, organic multi-vitamins, fat burners, and grain granola cereal.
Recent Developments:
August:
-13th: Rapid Nutrition announced a partnership with Mr. Vitamins, the largest natural health retailer in Australia.
Rapid Nutrition CEO, Simon St. Ledger, commented, “We appreciate the opportunity to partner with a 25-year legacy brand such as Mr. Vitamins. In addition to its considerable retailer footprint, we believe Mr. Vitamins’ community of naturopaths, nutritionists, and natural health care professionals will help strengthen our consumer education and brand loyalty. We are focused on offering our customers a true omni-channel experience enabling complete engagement with our key brands in both brick-and-mortar stores as well as online retailers. In conjunction with our successful digital streaming workout programs we are able to support our customers’ results and truly provide them a 360-degree experience.”
July:
-24th: Rapid Nutrition announces distribution partnership with Sigma Healthcare, one of the top wholesale and distribution companies to community and hospital pharmacies across Australia. Under the agreed terms, Rapid Nutrition’s SystemLS product line, along with GNC health products, are now available through Sigma’s Discount Drug Stores (DDS). In 2018, DDS was awarded the Australian Chemist/Pharmacy of the Year, thanks to strong customer feedback and satisfaction.
“We are pleased to unite two of the most prominent life science market leaders as we continue our mission to increase the accessibility of health and wellness products throughout Australia,” said Rapid Nutrition CEO Simon St. Ledger. “Innovation continues to drive our company, resulting in key partnerships, financial growth and a steadily widening footprint in Australia and across the globe.”
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