Kidpik Corp. (NASDAQ: PIK) is engaged as an online clothing subscription service for kids, which provides mix & match and curated apparel based on each member’s style preferences. Shares of the clothing subscription box company are skyrocketing 91% through afternoon trading on Thursday, March 17, 2022. Over the past three months, Kidpik has seen an average daily volume of around 1.37 million shares. However, volume of 65.16 million shares or dollar volume of around $228.71 million, has already exchanged hands through late trading.
Shares of Kidpik are surging after the company announced it has partnered with Disney’s (NYSE: DIS) streaming service, Disney+, to celebrate the reboot of the classic family movie “Cheaper by the Dozen.” The film is slated for release on the streaming platform on March 18, 2022.
Starring Zach Braff and Gabrielle Union, “Cheaper by the Dozen” follows the Baker family as they traverse the modern landscape of raising a family of 12 while running a family business, balancing school, and learning the latest TikTok dances.
In conjunction with the release of the film, Kidpik will begin offering four curated fashion boxes based on different styles and interests. The four boxes will be called: “The Fashionista,” “The Social Media Maven,” “The Go-Getter,” and “The Sports Fan.”
“The fun yet hectic daily routine of families is what KIDPIK strives to streamline by helping parents with expertly styled, head-to-toe outfits curated for their child and delivered to their door,” according to Kidpik.
The new fashion boxes are designed for boys and girls sized 2-16 and with shoe sizes 6-7. No subscription is required to purchase these special release boxes, which each feature seven pieces of clothing and will start at $89.25.
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