In a big win for Impossible Foods and the fake meat industry, The Walt Disney Company (NYSE: DIS) recently announced that they would be adopting the meat-alternative company’s products. Impossible Burgers and other plant-based meat substitutes will soon be available at Disney resorts and cruise lines. Disney already offers a variety of vegetarian and vegan options in and around their parks – the Impossible Burger is a logical progression of this policy. Hosting dozens of resort hotels and six full theme parks, Disney represents a huge market for Impossible Foods.
Demand for meat alternatives skyrocketed after the release of the Impossible Burger in 2016. Now, Impossible Foods offers products designed to simulate both beef and pork. Their products are available at Burger King, White Castle and more. In fact, the Impossible Burger itself is now the top selling late night snack in America. Burger King, one of the first to adopt the Impossible Burger nationwide, will expand their meatless offerings in the near future.
What is the Impossible Burger?
Calibrated over years, the Impossible Burger is more than just a vegetarian burger. It’s designed to emulate all aspects of a real hamburger – taste, smell, texture and mouthfeel. In part, this is due to the inclusion of heme molecules. These molecules exist naturally in meat products. For the Impossible Burger, they had to synthesized. Using a special type of yeast, Impossible Foods can produce a tremendous amount of the necessary heme molecules.
There’s not doubt that the Impossible Burger is better for the planet. An Impossible Burger requires less resources and produces less methane than a traditional burger. However, it is no healthier for the person consuming it. Although the make-up of the burger is different, it still contains a high amount of sodium and saturated fat. Like any fast food, it should be eaten in moderation.
Disney’s Culinary Pedigree
Those unfamiliar with Disney’s resorts may not be aware of the high culinary pedigree. Walt Disney World alone contains over a hundred restaurants – including the much-touted Victoria and Albert’s. Beyond their year-round offerings, Walt Disney World also hosts a yearly Food and Wine Festival at the EPCOT Center theme park.
Availability of the Impossible Burger at Disney Parks will vastly increase exposure to the general public. While Burger King started the trend, Disney will show the Impossible Burger is more than a fast foot offering.
Article By: Adam Stone