Innovation can come from anywhere in the world, and today small-cap investors can span the entire globe to find and invest in companies creating products that have the potential for massive growth. One such company is the Israeli company Cannibble FoodTech (CSE: PLCN), which develops and produces food products that are enhanced with hemp seeds and hemp protein. The company is traded on the Canadian Stock Exchange under the symbol “PLCN.”
Cannibble has developed over 100 SKUs to date and is currently manufacturing 32 product SKUs under the brand name The Pelicann. The main family of products are mixed which are used to bake protein pancakes, cupcakes, and cake pops. The CannaShake line is hemp-infused protein shakes that come in unique flavors such as Chai Latte, Salted Caramel, and Choco Nut. Hemp-infused foods are seeing increased demand as wellness and self-care become important decision factors for consumers. The calming properties of hemp are valued by customers who prioritize wellness as part of their overall nutritional routine.
The company’s products are also dairy-free, non-GMO, nut-free, and friendly to ketogenic diets. Low carbohydrate diets such as Keto have come into favor in recent years and the trend shows no signs of slowing downs as more and more people have discovered the health and weight loss benefits of such eating styles. The hemp market, while growing rapidly is crowded, but Cannibble has protected its intellectual property by developing a unique method to produce powders out of liquids and oils that mix evenly and completely into the final products that are consumed.
In a crowded market, finding avenues to get products into the hands of consumers is of paramount importance. Traditionally the company has sold products primarily through its website, https://thepelicann.com/, but has recently entered into distribution agreements with some large partners. In June of 2022, the company’s products became available on Amazon for U.S. customers which opens the world’s largest e-commerce door. Another recent deal has put Cannibble’s products into the Walmart ecosystem and they are now sold on Walmart.com, in Wal-Mart Marketplace stores, and in Sam’s Club warehouse club stores. Amazon and Walmart are arguably the two most important distribution partners for the United States market, so gaining access to those channels should help Cannibble scale up sales quickly.
As consumers prioritize their health and wellness, they seek out products that integrate into their lifestyles, so easy-to-drink and bake mixes blend well into healthy ways of living. Hemp seed and protein-infused products are becoming a major growth avenue as more and more consumers discover their health benefits. A growing market coupled with getting the products into the right distribution systems is a recipe for success in standing out in a crowded market. Cannibble FoodTech is well-positioned to capitalize on this trend and its strategic partnerships give it the avenues to become a market leader.
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