Baristas Coffee Company, Inc. (OTC Pink: BCCI) is a national coffee company that offers a lineup of traditional coffees, single serve cups, and a hemp CBD-infused coffee brand called EnrichaRoast Hemp Coffee. Shares of the coffee company skyrocketed 130.91%, during trading on Wednesday, February 13, 2019. Over the past month, Baristas Coffee Company has seen average daily volume of 11.73 million shares. However, volume of 38.69 million shares or dollar volume of $2.46 million, exchanged hands during Wednesday’s trading.
Shares of Baristas Coffee Company soared after the company announced that its EnrichaRoast Hemp Coffee is now officially available nationwide on Amazon.com, Inc. (NASDAQ: AMZN). The company announced that it is also working on advertising and launching further media coverage on Amazon. Here is the full press release detailing of the announcement:
Baristas Coffee Company, Inc. Press Release:
SEATTLE, Feb. 13, 2019 (GLOBE NEWSWIRE) — via OTC PR WIRE — (OTCPK: BCCI) Baristas new EnrichaRoast Hemp coffee is now available on the world’s most valuable retailer Amazon https://www.amazon.com/EnrichaRoast-Full-Spectrum-Hemp-Coffee/dp/B07N97D465/ref=sr_1_fkmrnull_1?keywords=baristas+enricharoast&qid=1549931812&s=gateway&sr=8-1-fkmrnull and is being shipped nationwide.
Baristas EnrichaRoast Hemp Coffee which combines coffee with full spectrum hemp derivatives has previously only been available on Baristas website www.baristas.tv but now that it has been approved, is available on Amazon.
The new SKU will be supported by a multi-faceted advertising and media campaign specific to the EnrichaRoast Hemp Coffee available on Amazon complementing Baristas other marketing agendas. Baristas has recently been featured in ads at the Super Bowl, The Grammys, is currently running National TV ads on the NBA Network (with increased frequency into the weekend), and begins marketing with NASCAR in 61 races starting Feb 14th, and 17th at the Daytona 500.
Barry Henthorn CEO stated: “I want to applaud Amazon for their forward thinking attitude and understanding of the importance of this and other products to the wellbeing of so many people. Having EnrichaRoast Hemp Coffee available through the largest distribution system in existence is a very big step towards mainstream access to full spectrum hemp derivative products. We are continuing to work directly with Amazon in order to increase access to this and other products to be released.”
The Baristas Coffee commercials feature international Supermodel Front Montgomery https://www.frontmontgomery.com/ or recording artist Megs McLean https://megsmclean.com/some of which can be seen at www.trywhitecoffee.com
The media buys for the Amazon advertising will be made and created via media frontrunner ReelTime Media (OTCPK: RLTR) www.reeltime.com whose capabilities are redefining how companies are evaluating and purchasing their TV, radio, print, and other new media.
About Baristas Coffee Company: Baristas is a national Coffee Company that is recognized throughout the US. It currently produces and sells coffee related products under the Baristas brand. The Baristas White Coffee single serve cups compatible with the Keurig 2.0 brewing system is the bestselling product in its category. In Addition, Baristas sells CBD infused coffee under the EnrichaRoast CBD brand and Baristas also markets other coffee related products. Baristas gained mainstream exposure when it became the subject of “Grounded in Seattle” the reality show special feature which aired on WE tv. It has been featured nationally including during Shark Tank on CNBC with Front Montgomery, CNN, ESPN, Food Network, Cosmopolitan Magazine, Forbes Magazine, Modern Living with kathy ireland, Sports Illustrated, 2019 Super Bowl, NFL Monday and Thursday Night Football with Megs McLean, The 2019 Grammys, and other notable media.