Blockchain technology has slowly crept into the majority of industries. Despite this, tourism remains surprisingly devoid of cryptocurrency options. Ariva Digital hopes to bridge this gap with its suite of products, introducing the benefits of cryptocurrency to an industry that can greatly benefit. In day-to-day life, the average person will only exchange currency when they take an international vacation. As one of cryptocurrency’s greatest draws lay in its cross-border interoperability, a tourism-focused coin makes perfect sense.
An entire subset of coins focuses on the concept of remittance, wherein immigrant workers can send money home without the threat of money transfer fees. Ripple, Stellar Lumens, and a swath of others exist specifically for this purpose. Yet, tourism accounts for trillions of dollars of spending in the United States alone. If Ariva can manage to integrate its platform with tourism as a whole, its potential is effectively limitless.
In expanding and creating their market, Ariva offers more than simply a means to pay locally with a global currency. Rather, they’ve focused on creating a network that will allow users to plan and book their vacations with cryptocurrency directly. Their Ariva World product will include many of the key features expected by savvy travelers – including incentivized reviews.
In addition, the “Ariva Club” will function as a tourism-based social media hub. As part of this initiative, Ariva Club filters spam and “endorsements” out to maintain the authenticity of posting. Yet, at the same time, high-profile contributors will earn ARV as a reward for providing the content. As a part of their launch and initial advertising blitz, Ariva has offered an airdrop through both Gate.io and Twitter.
The Global Future of Cryptocurrency
Both Ariva and the cryptocurrency remittance industry thrive due to archaic and protectionist money transfer laws across the globe. While the economy may have shifted towards a more globalist outlook, the same cannot be said for the concept of foreign exchange. Money transfer services remain an expensive necessity for many migrant workers.
While the US Dollar remains the most “global” currency, there remain many locations where it cannot be spent directly. Creating a digital, universal currency would solve a variety of international problems – and Ariva’s approach is unique. If successful, Ariva could cement itself as the first mover in the cryptocurrency-tourism space.